SEO Copywriter

About PATI Group

• PATI is a fast-growing E-commerce business specializing in dietary supplements, achieving a remarkable 500% increase in sales within just one year in the United States market.
• We're on a mission to become the leading dietary supplement company in Vietnam by 2026, offering innovative and high-quality products that inspire our customers to optimize their physical, mental, and intellectual potential.
• To get there, we are hiring an SEO Copywriter – Health & Wellness (English required) who can turn evidence-based insights into engaging articles, landing pages, and micro-copy that rank — and convert.

Job Summary

• We are looking for a detail-oriented and creative SEO Copywriter, who will be responsible for building the foundational knowledge base for both customers and internal stakeholders, while setting the stage for the future success of the SEO team.
• By developing long-form articles, landing pages, and micro-copy tailored for our supplement portfolio, you will help drive qualified traffic and leads,enhance our brand authority, and support customers on their wellness journey.

Essential Roles and Responsibilities

If you live and breathe keyword research, write SEO content, and geek out over analytics dashboards, this is your arena.

1. Build the content enginethatdrives qualified organic traffic and subscription revenuefor our supplement portfolio.

2. Partner with our Marketing Operations (Men's & Women's) teamsto publish clinically sound, conversion-oriented copy in flawless English.

3. Own the end-to-end SEO content workflow— from ideation and brief to on-page optimization, launch, and post-publish CRO testing.

• Essential Requirements:

  • Experience: ≥ 2 years writing SEO copy for health, wellness, or medical brands with demonstrable ranking wins.

  • English Proficiency: IELTS 6.5 + / TOEFL iBT 90 + (or equivalent). Clear, concise, and persuasive writing is a must.

  • Tool Stack: As or SEMrush, WordPress (or similar CMS), Grammarly or Hemingway.

  • Data-driven mindset, exceptionalresearch skills, and laser-sharpattention to detail.

• Nice to have:

  • Tool Stack: Google Search Console, basic HTML, GA4, SurferSEO or Frase

  • Solid grasp of E-E-A-T, YMYL requirements, and FDA/FTC content compliance.

  • Bonus points for short-form scriptwriting,CRO knowledge, or experience collaborating with medical reviewers.