Sales & Marketing Executive

• Responsibilities:
• Business Development & Sales

Develop and manage two core customer segments:

• B2C (Individual Clients): families, children, young professionals, senior residents, and tourists.
• B2B (Corporate Clients): companies and multinational organizations, embassies and NGOs, international schools, and hospitality partners.

Key Responsibilities include:

• Identify and approach potential clients across residential communities and business districts in Hanoi.
• Promote FMP healthcare services through targeted outreach and networking activities.
• Introduce customized wellness programs including:
  • Pediatric care and family wellness
  • Preventive screenings and vaccination programs
  • Chronic care and senior health management
  • Corporate health check-ups individual checkups, work permit and other screening initiatives

• Generate leads through events, partnerships, presentations, and networking opportunities.
• Build and maintain relationships with expatriate organizations and international businesses.
• Establish referral networks with embassies, schools, relocation agencies, and hotels.
• Support the growth of FMP’s check-up services, targeting 150+ patients per month.
• Support the growth of FMP’s prime care services targeting 300 patients per month.

• Marketing & Communications

Public Relations & Brand Development

• Support integrated marketing communication strategies to increase brand visibility.
• Assist with PR initiatives and media engagement across traditional and digital platforms.
• Ensure consistent brand representation across marketing materials and campaigns.

Marketing Operations

• Coordinate marketing initiatives with internal departments and external vendors.
• Support the production of marketing materials aligned with brand guidelines.
• Assist in organizing:
  • Health awareness events
  • Community outreach programs
  • Corporate seminars and health talks
  • CSR activities
• Collaborate with the Digital Marketing & Content team to align messaging and campaigns.
• Provide community insights and audience targeting recommendations.

• Customer Relationship Management (CRM)

• Maintain strong relationships with individual and corporate clients.
• Monitor patient satisfaction and support resolution of service issues with internal teams.
• Conduct follow-ups and engagement activities to improve client loyalty and retention.
• Contribute to positive brand perception through professional and responsive communication.

• Experience
  2–3 years of experience in sales, business development, client relations, or public relations, preferably combining marketing and sales. Experience in service-based industries is preferred.
• Sales & Business Development
  Ability to develop client portfolios (individual and corporate) and manage partnerships or community outreach activities.
• Skills
  Strong communication, networking, negotiation, and relationship-building skills with strategic thinking and proactive problem-solving. Ability to work independently in a flexible role.
• Languages
  Native-level English proficiency (spoken and written) required to communicate with international patients, expatriate communities, and corporate partners. Vietnamese or additional languages are an advantage.
• Preferred Background
  Experience in healthcare, wellness, hospitality, beauty, or international services is highly desirable. Familiarity with the expatriate market in Hanoi is a strong advantage.