Marketing Manager - HCM

WORKING TIME & LOCATION

Working Time:

• Monday to Friday: 8:30 AM – 5:30 PM (including 1-hour lunch break)
• Saturday: 8:30 AM – 12:00 PM
• Off on Saturday afternoon and Sunday

Location:

• Phu Nhuan District, Ho Chi Minh City

KEY RESPONSIBILITIES

Marketing Strategy & Brand Management

• Develop and execute integrated marketing strategies across Brand, Trade, and Digital Marketing in alignment with business objectives and brand direction.
• Lead New Product Development (NPD) and product launch initiatives, including positioning, pricing, communication strategy, and go-to-market execution.
• Plan, manage, and optimize marketing campaigns; establish performance tracking systems and evaluate effectiveness through KPIs and ROI.
• Conduct market and consumer research, monitor competitive landscape, and generate actionable marketing insights.

Channel Management & Cross-functional Collaboration

• Manage and optimize multi-channel marketing activities, including Digital (Facebook, Google, TikTok, Website), PR, Events, and Offline Activation.
• Partner closely with Sales, Trade Marketing, and cross-functional teams to strengthen commercial performance and drive business growth.

Budget & Team Management

• Manage marketing budget allocation and cost control to maximize ROI.
• Lead, coach, and develop the marketing team; define responsibilities and monitor performance against KPIs.
• Undertake additional assignments as directed by the Board of Directors.

• Minimum 3 – 5 years of experience in Marketing, including at least 1 – 2 years in a managerial or equivalent role.
• University degree or above in Marketing, Business Administration, or related fields.
• Strong, comprehensive knowledge of Brand, Trade, and Digital Marketing.
• Good planning, analytical, team management, and problem-solving skills.
• Good English communication skills
• Proficient in Excel, PowerPoint, Word, and relevant marketing tools.